About Us
About Us
We work with
you to unlock
the amazon advantage
We work with
you to unlock the amazon advantage
We work with you to unlock the amazon advantage
Amazon is the most powerful commerce, media and data ecosystem on the planet. Billions of purchase signals. Audiences spanning the globe. A closed-loop measurement infrastructure that connects advertising directly to sales.
The brands that understand how to use it have a structural commercial advantage that compounds over time. Vector Retail Media is built to unlock that advantage. Marketplace performance. Shopper data intelligence. Full funnel strategy. A proprietary methodology that combines human expertise with Amazon's first-party signals to build audiences, connect media to commercial outcomes, and find the angles that grow businesses. As an Amazon preferred partner with a seat on the advertising exchange and access to the Amazon Marketing Cloud, we work from inside your business to turn Amazon's full capability into measurable commercial growth, on the platform and beyond it. The opportunity on Amazon is bigger than most brands think. The angle that unlocks it is always the one the data points to first.
Amazon is the most powerful commerce, media and data ecosystem on the planet. Billions of purchase signals. Audiences spanning the globe. A closed-loop measurement infrastructure that connects advertising directly to sales.
The brands that understand how to use it have a structural commercial advantage that compounds over time. Vector Retail Media is built to unlock that advantage. Marketplace performance. Shopper data intelligence. Full funnel strategy. A proprietary methodology that combines human expertise with Amazon's first-party signals to build audiences, connect media to commercial outcomes, and find the angles that grow businesses. As an Amazon preferred partner with a seat on the advertising exchange and access to the Amazon Marketing Cloud, we work from inside your business to turn Amazon's full capability into measurable commercial growth, on the platform and beyond it. The opportunity on Amazon is bigger than most brands think. The angle that unlocks it is always the one the data points to first.
Our team
Meet our CORE team
Our team
Meet our CORE team
Rupert Staines
Co-founder and CEO
Rupert is CEO and co-founder of Vector Retail Media, and a serial AdTech entrepreneur with deep roots in digital media and advertising technology. He founded Vector on the belief that Amazon, understood and activated properly, is the most powerful growth engine in modern marketing.
Rupert Staines
Co-founder and CEO
Rupert is CEO and co-founder of Vector Retail Media, and a serial AdTech entrepreneur with deep roots in digital media and advertising technology. He founded Vector on the belief that Amazon, understood and activated properly, is the most powerful growth engine in modern marketing.
Dan Brown
Co-founder and CCO
Dan is CCO and co-founder of Vector Retail Media, and a seasoned commercial leader with a background spanning digital publishing, media sales and agency partnerships. He co-founded Vector knowing that Amazon, is the most powerful commercial opportunity available to brands today.
Dan Brown
Co-founder and CCO
Dan is CCO and co-founder of Vector Retail Media, and a seasoned commercial leader with a background spanning digital publishing, media sales and agency partnerships. He co-founded Vector knowing that Amazon, is the most powerful commercial opportunity available to brands today.
Reda Ahmed
Head of Marketplace Management
Reda is an Amazon specialist with experience spanning agency and brand environments, including Molzi by Brainlabs and Thule Group. He leads Vector's marketplace practice knowing that the difference between a listing and a brand on Amazon is strategy, data and operational excellence.
Reda Ahmed
Head of Marketplace Management
Reda is an Amazon specialist with experience spanning agency and brand environments, including Molzi by Brainlabs and Thule Group. He leads Vector's marketplace practice knowing that the difference between a listing and a brand on Amazon is strategy, data and operational excellence.
Oliver Thompson
Head of Programmatic
Ollie has deep roots in programmatic trading built across more than five years at Cadreon and Matterkind within IPG Mediabrands. He joined Vector knowing that the most sophisticated programmatic opportunity in digital advertising right now sits inside the Amazon ecosystem.
Oliver Thompson
Head of Programmatic
Ollie has deep roots in programmatic trading built across more than five years at Cadreon and Matterkind within IPG Mediabrands. He joined Vector knowing that the most sophisticated programmatic opportunity in digital advertising right now sits inside the Amazon ecosystem.
Tara Anderson
Amazon Advertising PPC Specialist
Tara brings hands-on Amazon advertising expertise built at Clear Ads, one of the UK's specialist Amazon Advanced Partner agencies. She joined Vector knowing that the granular decisions - bids, budgets, keywords and campaign architecture - are where Amazon performance is ultimately won or lost.
Tara Anderson
Amazon Advertising PPC Specialist
Tara brings hands-on Amazon advertising expertise built at Clear Ads, one of the UK's specialist Amazon Advanced Partner agencies. She joined Vector knowing that the granular decisions - bids, budgets, keywords and campaign architecture - are where Amazon performance is ultimately won or lost.
Andrew Holland
Amazon Advertising PPC Specialist
Andrew brings hands-on Amazon expertise built across in-house brand roles including One Retail Group, spanning PPC, SEO, copywriting and account management across categories from homeware and beauty to food and electronics.
Andrew Holland
Amazon Advertising PPC Specialist
Andrew brings hands-on Amazon expertise built across in-house brand roles including One Retail Group, spanning PPC, SEO, copywriting and account management across categories from homeware and beauty to food and electronics.
Zoe Jones
Fractional Marketing Director
Zoe is Fractional Marketing Director at Vector Retail Media, and an experienced marketing leader with more than 20 years’ experience across media, advertising and high-growth businesses. She brings expertise spanning brand strategy, communications, thought leadership and commercial marketing, helping Vector articulate why Amazon represents such a powerful opportunity for brands and build a distinctive voice within the rapidly evolving retail-media market.
Zoe Jones
Fractional Marketing Director
Zoe is Fractional Marketing Director at Vector Retail Media, and an experienced marketing leader with more than 20 years’ experience across media, advertising and high-growth businesses. She brings expertise spanning brand strategy, communications, thought leadership and commercial marketing, helping Vector articulate why Amazon represents such a powerful opportunity for brands and build a distinctive voice within the rapidly evolving retail-media market.
Eli Brown
Data and Analytics Executive
Eli is Data and Analytics Executive at Vector Retail Media, supporting the team in turning complex datasets into clear, commercially useful insights. A First-Class Politics graduate from King’s College London, he brings a rigorous and analytical approach to understanding performance, identifying opportunities and helping brands make more informed decisions across Amazon.
Eli Brown
Data and Analytics Executive
Eli is Data and Analytics Executive at Vector Retail Media, supporting the team in turning complex datasets into clear, commercially useful insights. A First-Class Politics graduate from King’s College London, he brings a rigorous and analytical approach to understanding performance, identifying opportunities and helping brands make more informed decisions across Amazon.
Rupert Staines
Co-founder and CEO
Rupert is CEO and co-founder of Vector Retail Media, and a serial AdTech entrepreneur with deep roots in digital media and advertising technology. He founded Vector on the belief that Amazon, understood and activated properly, is the most powerful growth engine in modern marketing.
Dan Brown
Co-founder and CCO
Dan is CCO and co-founder of Vector Retail Media, and a seasoned commercial leader with a background spanning digital publishing, media sales and agency partnerships. He co-founded Vector knowing that Amazon, is the most powerful commercial opportunity available to brands today.
Reda Ahmed
Head of Marketplace Management
Reda is an Amazon specialist with experience spanning agency and brand environments, including Molzi by Brainlabs and Thule Group. He leads Vector's marketplace practice knowing that the difference between a listing and a brand on Amazon is strategy, data and operational excellence.
Oliver Thompson
Head of Programmatic
Ollie has deep roots in programmatic trading built across more than five years at Cadreon and Matterkind within IPG Mediabrands. He joined Vector knowing that the most sophisticated programmatic opportunity in digital advertising right now sits inside the Amazon ecosystem.
Tara Anderson
Amazon Advertising PPC Specialist
Tara brings hands-on Amazon advertising expertise built at Clear Ads, one of the UK's specialist Amazon Advanced Partner agencies. She joined Vector knowing that the granular decisions - bids, budgets, keywords and campaign architecture - are where Amazon performance is ultimately won or lost.
Andrew Holland
Amazon Advertising PPC Specialist
Andrew brings hands-on Amazon expertise built across in-house brand roles including One Retail Group, spanning PPC, SEO, copywriting and account management across categories from homeware and beauty to food and electronics.
Zoe Jones
Fractional Marketing Director
Zoe is Fractional Marketing Director at Vector Retail Media, and an experienced marketing leader with more than 20 years’ experience across media, advertising and high-growth businesses. She brings expertise spanning brand strategy, communications, thought leadership and commercial marketing, helping Vector articulate why Amazon represents such a powerful opportunity for brands and build a distinctive voice within the rapidly evolving retail-media market.
Eli Brown
Data and Analytics Executive
Eli is Data and Analytics Executive at Vector Retail Media, supporting the team in turning complex datasets into clear, commercially useful insights. A First-Class Politics graduate from King’s College London, he brings a rigorous and analytical approach to understanding performance, identifying opportunities and helping brands make more informed decisions across Amazon.
Interested in joining the team?
Vector Sustainability fund
Growing brands. Restoring the
planet.
Growing brands. Restoring the
planet.
From day one, co-founders Rupert Staines and Dan Brown committed 2% of Vector's total income to the Vector Sustainability Fund. As we grow, the fund grows. It is not a one-off donation or an end-of-year gesture - it is a structural part of how Vector operates as a business.
Our brand partners can also choose to match that commitment and direct investment toward projects of their own choosing.
Our Partner: Pinwheel
Pinwheel is a pioneering climate and biodiversity business that identifies, verifies and funds environmental projects with real, measurable impact. Every project in their portfolio is rigorously assessed to ensure outcomes are genuine, lasting and independently verifiable.
In 2026, Pinwheel was placed at number 30 in the Sifted 100 UK and Ireland- the annual leaderboard of the fastest-growing startups by revenue growth. Pinwheel was also nominated for the Earthshot Prize, Prince William's global environmental award recognising the world's most compelling solutions to nature and climate challenges. Both recognitions reflect what Rupert and Dan saw in Pinwheel from the start: a business with rigorous methodology, real-world impact and the operational foundations to scale.
Vector Sustainability fund
Growing brands.
Restoring the planet.
From day one, co-founders Rupert Staines and Dan Brown committed 2% of Vector's total income to the Vector Sustainability Fund. As we grow, the fund grows. It is not a one-off donation or an end-of-year gesture - it is a structural part of how Vector operates as a business.
Our brand partners can also choose to match that commitment and direct investment toward projects of their own choosing.
Our Partner: Pinwheel
Pinwheel is a pioneering climate and biodiversity business that identifies, verifies and funds environmental projects with real, measurable impact. Every project in their portfolio is rigorously assessed to ensure outcomes are genuine, lasting and independently verifiable.
In 2026, Pinwheel was placed at number 30 in the Sifted 100 UK and Ireland- the annual leaderboard of the fastest-growing startups by revenue growth. Pinwheel was also nominated for the Earthshot Prize, Prince William's global environmental award recognising the world's most compelling solutions to nature and climate challenges. Both recognitions reflect what Rupert and Dan saw in Pinwheel from the start: a business with rigorous methodology, real-world impact and the operational foundations to scale.
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