Amazon Advertising / Amazon DSP Media
Amazon Advertising / Amazon DSP Media
Amazon Advertising / Amazon DSP Media
It’s not a channel it’s a funnel
It’s not a channel it’s a funnel
It’s not a channel it’s a funnel
what we do
what we do
Most brands buy Amazon media in silos - Sponsored Products with one team, DSP with another, Prime Video like a traditional TV buy. The result: no connection to what's actually driving sales, and a missed opportunity every day.
Vector exists to close that gap. With a seat on Amazon DSP, we activate Amazon's shopper data across owned and premium third-party environments - streaming and CTV, online video, display and audio, from Netflix to Spotify to Twitch. Every channel becomes measurable. Every touchpoint connects to the sale.
Amazon data doesn't just power retail advertising. It powers all of it.
KEY FEATURES
Amazon DSP and programmatic
Full-funnel strategy
Streaming and connected TV
Audio advertising
Online video and display
Online video: Cost-per-completed-view campaigns served across Amazon-owned sites and apps, and premium third-party publishers, built to drive awareness at scale.
Display advertising: Dynamic, responsive display formats across Amazon.com. Spend less. Smile more. , partner apps and websites, targeted using Amazon's first-party shopper and behavioural data.
Contextual and retargeting display: Reaching shoppers with relevant product and brand messaging as they browse on and off Amazon, turning intent into consideration.
KEY FEATURES
Amazon DSP and programmatic
Full-funnel strategy
Streaming and connected TV
Audio advertising
Online video and display
Online video: Cost-per-completed-view campaigns served across Amazon-owned sites and apps, and premium third-party publishers, built to drive awareness at scale.
Display advertising: Dynamic, responsive display formats across Amazon.com. Spend less. Smile more. , partner apps and websites, targeted using Amazon's first-party shopper and behavioural data.
Contextual and retargeting display: Reaching shoppers with relevant product and brand messaging as they browse on and off Amazon, turning intent into consideration.
KEY FEATURES
Amazon DSP and programmatic
Full-funnel strategy
Streaming and connected TV
Audio advertising
Online video and display
Online video: Cost-per-completed-view campaigns served across Amazon-owned sites and apps, and premium third-party publishers, built to drive awareness at scale.
Display advertising: Dynamic, responsive display formats across Amazon.com. Spend less. Smile more. , partner apps and websites, targeted using Amazon's first-party shopper and behavioural data.
Contextual and retargeting display: Reaching shoppers with relevant product and brand messaging as they browse on and off Amazon, turning intent into consideration.
Measurement
How we
measure success
How we
measure success
How we
measure success
Measurement
How we
measure success
Amazon Marketing Cloud (AMC)
A secure, cloud-based data clean room where advertisers can join their first-party data with Amazon Ads signals and shopping insights. We use AMC for unified attribution, advanced audience analysis and cross-channel optimisation, with access to 15 months of daily data to understand how media investment drives outcomes over the full customer journey.
Amazon Attribution
A measurement solution that tracks how traffic from external channels (including paid search, social, display and email) influences discovery and purchases on Amazon. Essential for brands running multi-channel campaigns who want a complete view of what is driving Amazon performance, not just what happens once a shopper is already on the platform.
Conversion API (CAPI)
A server-to-server integration that sends conversion events directly to Amazon Ads, bypassing ad blockers and browser restrictions. More reliable than pixel-based tracking alone, CAPI ensures accurate conversion reporting and attribution, particularly important for brands running upper-funnel campaigns where the path to purchase spans multiple sessions and devices.
Amazon Ad Tags (AAT)
Small pieces of code placed on an advertiser's website or app to track the actions taken by users who have been exposed to an Amazon Ads campaign. Used alongside CAPI for standard conversion reporting, remarketing audience creation and dynamic creative optimisation.
Helium 10
We use this best-in-class Amazon intelligence platform for keyword research, competitor analysis, listing optimisation and market trend tracking. Helium 10 gives us the organic and competitive context that paid data alone cannot provide, ensuring every campaign decision is informed by a complete picture of how a category is performing on Amazon.
Reporting
We bring these tools together into bespoke reporting tailored to each brand partner's objectives and investment level. That includes cross-channel ad performance tracking, post-campaign analysis, brand lift studies for upper-funnel campaigns, and regular strategic reviews that connect data to decisions rather than simply presenting numbers.
Amazon Marketing Cloud (AMC)
A secure, cloud-based data clean room where advertisers can join their first-party data with Amazon Ads signals and shopping insights. We use AMC for unified attribution, advanced audience analysis and cross-channel optimisation, with access to 15 months of daily data to understand how media investment drives outcomes over the full customer journey.
Amazon Attribution
A measurement solution that tracks how traffic from external channels (including paid search, social, display and email) influences discovery and purchases on Amazon. Essential for brands running multi-channel campaigns who want a complete view of what is driving Amazon performance, not just what happens once a shopper is already on the platform.
Conversion API (CAPI)
A server-to-server integration that sends conversion events directly to Amazon Ads, bypassing ad blockers and browser restrictions. More reliable than pixel-based tracking alone, CAPI ensures accurate conversion reporting and attribution, particularly important for brands running upper-funnel campaigns where the path to purchase spans multiple sessions and devices.
Amazon Ad Tags (AAT)
Small pieces of code placed on an advertiser's website or app to track the actions taken by users who have been exposed to an Amazon Ads campaign. Used alongside CAPI for standard conversion reporting, remarketing audience creation and dynamic creative optimisation.
Helium 10
We use this best-in-class Amazon intelligence platform for keyword research, competitor analysis, listing optimisation and market trend tracking. Helium 10 gives us the organic and competitive context that paid data alone cannot provide, ensuring every campaign decision is informed by a complete picture of how a category is performing on Amazon.
Reporting
We bring these tools together into bespoke reporting tailored to each brand partner's objectives and investment level. That includes cross-channel ad performance tracking, post-campaign analysis, brand lift studies for upper-funnel campaigns, and regular strategic reviews that connect data to decisions rather than simply presenting numbers.
Amazon Marketing Cloud (AMC)
A secure, cloud-based data clean room where advertisers can join their first-party data with Amazon Ads signals and shopping insights. We use AMC for unified attribution, advanced audience analysis and cross-channel optimisation, with access to 15 months of daily data to understand how media investment drives outcomes over the full customer journey.
Amazon Attribution
A measurement solution that tracks how traffic from external channels (including paid search, social, display and email) influences discovery and purchases on Amazon. Essential for brands running multi-channel campaigns who want a complete view of what is driving Amazon performance, not just what happens once a shopper is already on the platform.
Conversion API (CAPI)
A server-to-server integration that sends conversion events directly to Amazon Ads, bypassing ad blockers and browser restrictions. More reliable than pixel-based tracking alone, CAPI ensures accurate conversion reporting and attribution, particularly important for brands running upper-funnel campaigns where the path to purchase spans multiple sessions and devices.
Amazon Ad Tags (AAT)
Small pieces of code placed on an advertiser's website or app to track the actions taken by users who have been exposed to an Amazon Ads campaign. Used alongside CAPI for standard conversion reporting, remarketing audience creation and dynamic creative optimisation.
Helium 10
We use this best-in-class Amazon intelligence platform for keyword research, competitor analysis, listing optimisation and market trend tracking. Helium 10 gives us the organic and competitive context that paid data alone cannot provide, ensuring every campaign decision is informed by a complete picture of how a category is performing on Amazon.
Reporting
We bring these tools together into bespoke reporting tailored to each brand partner's objectives and investment level. That includes cross-channel ad performance tracking, post-campaign analysis, brand lift studies for upper-funnel campaigns, and regular strategic reviews that connect data to decisions rather than simply presenting numbers.
Amazon Marketing Cloud (AMC)
A secure, cloud-based data clean room where advertisers can join their first-party data with Amazon Ads signals and shopping insights. We use AMC for unified attribution, advanced audience analysis and cross-channel optimisation, with access to 15 months of daily data to understand how media investment drives outcomes over the full customer journey.
Amazon Attribution
A measurement solution that tracks how traffic from external channels (including paid search, social, display and email) influences discovery and purchases on Amazon. Essential for brands running multi-channel campaigns who want a complete view of what is driving Amazon performance, not just what happens once a shopper is already on the platform.
Conversion API (CAPI)
A server-to-server integration that sends conversion events directly to Amazon Ads, bypassing ad blockers and browser restrictions. More reliable than pixel-based tracking alone, CAPI ensures accurate conversion reporting and attribution, particularly important for brands running upper-funnel campaigns where the path to purchase spans multiple sessions and devices.
Amazon Ad Tags (AAT)
Small pieces of code placed on an advertiser's website or app to track the actions taken by users who have been exposed to an Amazon Ads campaign. Used alongside CAPI for standard conversion reporting, remarketing audience creation and dynamic creative optimisation.
Helium 10
We use this best-in-class Amazon intelligence platform for keyword research, competitor analysis, listing optimisation and market trend tracking. Helium 10 gives us the organic and competitive context that paid data alone cannot provide, ensuring every campaign decision is informed by a complete picture of how a category is performing on Amazon.
Reporting
We bring these tools together into bespoke reporting tailored to each brand partner's objectives and investment level. That includes cross-channel ad performance tracking, post-campaign analysis, brand lift studies for upper-funnel campaigns, and regular strategic reviews that connect data to decisions rather than simply presenting numbers.
Amazon Marketing Cloud (AMC)
A secure, cloud-based data clean room where advertisers can join their first-party data with Amazon Ads signals and shopping insights. We use AMC for unified attribution, advanced audience analysis and cross-channel optimisation, with access to 15 months of daily data to understand how media investment drives outcomes over the full customer journey.
Amazon Attribution
A measurement solution that tracks how traffic from external channels (including paid search, social, display and email) influences discovery and purchases on Amazon. Essential for brands running multi-channel campaigns who want a complete view of what is driving Amazon performance, not just what happens once a shopper is already on the platform.
Conversion API (CAPI)
A server-to-server integration that sends conversion events directly to Amazon Ads, bypassing ad blockers and browser restrictions. More reliable than pixel-based tracking alone, CAPI ensures accurate conversion reporting and attribution, particularly important for brands running upper-funnel campaigns where the path to purchase spans multiple sessions and devices.
Amazon Ad Tags (AAT)
Small pieces of code placed on an advertiser's website or app to track the actions taken by users who have been exposed to an Amazon Ads campaign. Used alongside CAPI for standard conversion reporting, remarketing audience creation and dynamic creative optimisation.
Helium 10
We use this best-in-class Amazon intelligence platform for keyword research, competitor analysis, listing optimisation and market trend tracking. Helium 10 gives us the organic and competitive context that paid data alone cannot provide, ensuring every campaign decision is informed by a complete picture of how a category is performing on Amazon.
Reporting
We bring these tools together into bespoke reporting tailored to each brand partner's objectives and investment level. That includes cross-channel ad performance tracking, post-campaign analysis, brand lift studies for upper-funnel campaigns, and regular strategic reviews that connect data to decisions rather than simply presenting numbers.
