OUR THINKING
OUR THINKING
NEWS & INSIGHTS
NEWS & INSIGHTS
NEWS & INSIGHTS
Vector Media’s latest thinking, analysis, and ideas for retail media and Amazon advertising
Vector Media’s latest thinking, analysis, and ideas for retail media and Amazon advertising
All Insights
VIP Audiences
Amazon DSP
Amazon Advertising
Amazon DSP
Amazon DSP meets Netflix: what the new programmatic partnership means for advertisers
Amazon DSP advertisers can now buy Netflix ad inventory programmatically from Q4 2025. Here's what the partnership means for brands, and how Vector is helping clients use Amazon's first-party data to get the most from it
Amazon DSP
Amazon's shopping data is now live on Netflix in the UK: what it means for advertisers
From 18 May 2026, UK and EMEA advertisers can apply Amazon Audiences to Netflix campaigns through Amazon DSP. Here's what the launch means for CTV targeting, measurement, and retail media strategy.
Amazon Advertising
Amazon DSP
The World Cup is a behaviour event: what Amazon's Summer of Football tells us about retail media
Amazon has launched its first-ever Summer of Football storefront as the World Cup 2026 kicks off. Vector Retail Media explains why major tournaments are retail media's defining moment and what it means for brands
Amazon DSP
#AskVector: where does Twitch fit within an Amazon Ads strategy?
Twitch reaches 275 million monthly users and offers a live, interactive environment unlike any other advertising channel. Here's how Amazon Ads makes it more addressable, measurable and strategically relevant for brands.
Amazon Advertising
Prime Day 2026 is 23–26 June: why Amazon moved the date and what it means for brands
Master the fundamentals of Generative AI in just one day. Learn how to simplify and harness...
Amazon DSP
Netflix's $3bn advertising target and the end of the brand vs performance divide
Master the fundamentals of Generative AI in just one day. Learn how to simplify and harness...
Amazon DSP
Amazon DSP meets Netflix: what the new programmatic partnership means for advertisers
Amazon DSP advertisers can now buy Netflix ad inventory programmatically from Q4 2025. Here's what the partnership means for brands, and how Vector is helping clients use Amazon's first-party data to get the most from it
Amazon Advertising
Amazon DSP
The World Cup is a behaviour event: what Amazon's Summer of Football tells us about retail media
Amazon has launched its first-ever Summer of Football storefront as the World Cup 2026 kicks off. Vector Retail Media explains why major tournaments are retail media's defining moment and what it means for brands
Amazon Advertising
Prime Day 2026 is 23–26 June: why Amazon moved the date and what it means for brands
Master the fundamentals of Generative AI in just one day. Learn how to simplify and harness...
Amazon DSP
Amazon's shopping data is now live on Netflix in the UK: what it means for advertisers
From 18 May 2026, UK and EMEA advertisers can apply Amazon Audiences to Netflix campaigns through Amazon DSP. Here's what the launch means for CTV targeting, measurement, and retail media strategy.
Amazon DSP
#AskVector: where does Twitch fit within an Amazon Ads strategy?
Twitch reaches 275 million monthly users and offers a live, interactive environment unlike any other advertising channel. Here's how Amazon Ads makes it more addressable, measurable and strategically relevant for brands.
Amazon DSP
Netflix's $3bn advertising target and the end of the brand vs performance divide
Master the fundamentals of Generative AI in just one day. Learn how to simplify and harness...
Amazon DSP
Amazon DSP meets Netflix: what the new programmatic partnership means for advertisers
Amazon DSP advertisers can now buy Netflix ad inventory programmatically from Q4 2025. Here's what the partnership means for brands, and how Vector is helping clients use Amazon's first-party data to get the most from it
Amazon Advertising
Prime Day 2026 is 23–26 June: why Amazon moved the date and what it means for brands
Master the fundamentals of Generative AI in just one day. Learn how to simplify and harness...
Amazon DSP
#AskVector: where does Twitch fit within an Amazon Ads strategy?
Twitch reaches 275 million monthly users and offers a live, interactive environment unlike any other advertising channel. Here's how Amazon Ads makes it more addressable, measurable and strategically relevant for brands.
Amazon Advertising
Amazon DSP
The World Cup is a behaviour event: what Amazon's Summer of Football tells us about retail media
Amazon has launched its first-ever Summer of Football storefront as the World Cup 2026 kicks off. Vector Retail Media explains why major tournaments are retail media's defining moment and what it means for brands
Amazon DSP
Amazon's shopping data is now live on Netflix in the UK: what it means for advertisers
From 18 May 2026, UK and EMEA advertisers can apply Amazon Audiences to Netflix campaigns through Amazon DSP. Here's what the launch means for CTV targeting, measurement, and retail media strategy.
Amazon DSP
Netflix's $3bn advertising target and the end of the brand vs performance divide
Master the fundamentals of Generative AI in just one day. Learn how to simplify and harness...
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