AMAZON MARKETPLACE
AMAZON MARKETPLACE
Building, optimising and scaling brands
Building, optimising and scaling brands
Building, optimising and scaling brands
Building, optimising and scaling brands
What we do
We support brands to build, elevate and scale their Amazon concessions. Leveraging shopper data and insight, we ensure both front and backend are optimised for discoverability and match the experience Amazon shoppers expect.
What we do
We support brands to build, elevate and scale their Amazon concessions. Leveraging shopper data and insight, we ensure both front and backend are optimised for discoverability and match the experience Amazon shoppers expect.
OUR SKILLS
Operational support
Content strategy and implementation
Sponsored advertising management
Deals, promotions and reviews
International marketplace expansion
Market entry: Strategic guidance on launching across Amazon's European and global marketplaces
Localisation: Content, keyword and listing adaptation for each market's search behaviour and shopper expectations
Cross-border operations: Inventory, fulfilment and compliance support to ensure a smooth multi-market presence
OUR SKILLS
Operational support
Content strategy and implementation
Sponsored advertising management
Deals, promotions and reviews
International marketplace expansion
Market entry: Strategic guidance on launching across Amazon's European and global marketplaces
Localisation: Content, keyword and listing adaptation for each market's search behaviour and shopper expectations
Cross-border operations: Inventory, fulfilment and compliance support to ensure a smooth multi-market presence
Measurement
How we
measure success
How we
measure success
How we
measure success
Measurement
How we
measure success
Amazon Marketing Cloud (AMC)
A secure, cloud-based data clean room where advertisers can join their first-party data with Amazon Ads signals and shopping insights. We use AMC for unified attribution, advanced audience analysis and cross-channel optimisation, with access to 15 months of daily data to understand how media investment drives outcomes over the full customer journey.
Amazon Attribution
A measurement solution that tracks how traffic from external channels (including paid search, social, display and email) influences discovery and purchases on Amazon. Essential for brands running multi-channel campaigns who want a complete view of what is driving Amazon performance, not just what happens once a shopper is already on the platform.
Conversion API (CAPI)
A server-to-server integration that sends conversion events directly to Amazon Ads, bypassing ad blockers and browser restrictions. More reliable than pixel-based tracking alone, CAPI ensures accurate conversion reporting and attribution, particularly important for brands running upper-funnel campaigns where the path to purchase spans multiple sessions and devices.
Amazon Ad Tags (AAT)
Small pieces of code placed on an advertiser's website or app to track the actions taken by users who have been exposed to an Amazon Ads campaign. Used alongside CAPI for standard conversion reporting, remarketing audience creation and dynamic creative optimisation.
Helium 10
We use this best-in-class Amazon intelligence platform for keyword research, competitor analysis, listing optimisation and market trend tracking. Helium 10 gives us the organic and competitive context that paid data alone cannot provide, ensuring every campaign decision is informed by a complete picture of how a category is performing on Amazon.
Reporting
We bring these tools together into bespoke reporting tailored to each brand partner's objectives and investment level. That includes cross-channel ad performance tracking, post-campaign analysis, brand lift studies for upper-funnel campaigns, and regular strategic reviews that connect data to decisions rather than simply presenting numbers.
Amazon Marketing Cloud (AMC)
A secure, cloud-based data clean room where advertisers can join their first-party data with Amazon Ads signals and shopping insights. We use AMC for unified attribution, advanced audience analysis and cross-channel optimisation, with access to 15 months of daily data to understand how media investment drives outcomes over the full customer journey.
Amazon Attribution
A measurement solution that tracks how traffic from external channels (including paid search, social, display and email) influences discovery and purchases on Amazon. Essential for brands running multi-channel campaigns who want a complete view of what is driving Amazon performance, not just what happens once a shopper is already on the platform.
Conversion API (CAPI)
A server-to-server integration that sends conversion events directly to Amazon Ads, bypassing ad blockers and browser restrictions. More reliable than pixel-based tracking alone, CAPI ensures accurate conversion reporting and attribution, particularly important for brands running upper-funnel campaigns where the path to purchase spans multiple sessions and devices.
Amazon Ad Tags (AAT)
Small pieces of code placed on an advertiser's website or app to track the actions taken by users who have been exposed to an Amazon Ads campaign. Used alongside CAPI for standard conversion reporting, remarketing audience creation and dynamic creative optimisation.
Helium 10
We use this best-in-class Amazon intelligence platform for keyword research, competitor analysis, listing optimisation and market trend tracking. Helium 10 gives us the organic and competitive context that paid data alone cannot provide, ensuring every campaign decision is informed by a complete picture of how a category is performing on Amazon.
Reporting
We bring these tools together into bespoke reporting tailored to each brand partner's objectives and investment level. That includes cross-channel ad performance tracking, post-campaign analysis, brand lift studies for upper-funnel campaigns, and regular strategic reviews that connect data to decisions rather than simply presenting numbers.
Amazon Marketing Cloud (AMC)
A secure, cloud-based data clean room where advertisers can join their first-party data with Amazon Ads signals and shopping insights. We use AMC for unified attribution, advanced audience analysis and cross-channel optimisation, with access to 15 months of daily data to understand how media investment drives outcomes over the full customer journey.
Amazon Attribution
A measurement solution that tracks how traffic from external channels (including paid search, social, display and email) influences discovery and purchases on Amazon. Essential for brands running multi-channel campaigns who want a complete view of what is driving Amazon performance, not just what happens once a shopper is already on the platform.
Conversion API (CAPI)
A server-to-server integration that sends conversion events directly to Amazon Ads, bypassing ad blockers and browser restrictions. More reliable than pixel-based tracking alone, CAPI ensures accurate conversion reporting and attribution, particularly important for brands running upper-funnel campaigns where the path to purchase spans multiple sessions and devices.
Amazon Ad Tags (AAT)
Small pieces of code placed on an advertiser's website or app to track the actions taken by users who have been exposed to an Amazon Ads campaign. Used alongside CAPI for standard conversion reporting, remarketing audience creation and dynamic creative optimisation.
Helium 10
We use this best-in-class Amazon intelligence platform for keyword research, competitor analysis, listing optimisation and market trend tracking. Helium 10 gives us the organic and competitive context that paid data alone cannot provide, ensuring every campaign decision is informed by a complete picture of how a category is performing on Amazon.
Reporting
We bring these tools together into bespoke reporting tailored to each brand partner's objectives and investment level. That includes cross-channel ad performance tracking, post-campaign analysis, brand lift studies for upper-funnel campaigns, and regular strategic reviews that connect data to decisions rather than simply presenting numbers.
Amazon Marketing Cloud (AMC)
A secure, cloud-based data clean room where advertisers can join their first-party data with Amazon Ads signals and shopping insights. We use AMC for unified attribution, advanced audience analysis and cross-channel optimisation, with access to 15 months of daily data to understand how media investment drives outcomes over the full customer journey.
Amazon Attribution
A measurement solution that tracks how traffic from external channels (including paid search, social, display and email) influences discovery and purchases on Amazon. Essential for brands running multi-channel campaigns who want a complete view of what is driving Amazon performance, not just what happens once a shopper is already on the platform.
Conversion API (CAPI)
A server-to-server integration that sends conversion events directly to Amazon Ads, bypassing ad blockers and browser restrictions. More reliable than pixel-based tracking alone, CAPI ensures accurate conversion reporting and attribution, particularly important for brands running upper-funnel campaigns where the path to purchase spans multiple sessions and devices.
Amazon Ad Tags (AAT)
Small pieces of code placed on an advertiser's website or app to track the actions taken by users who have been exposed to an Amazon Ads campaign. Used alongside CAPI for standard conversion reporting, remarketing audience creation and dynamic creative optimisation.
Helium 10
We use this best-in-class Amazon intelligence platform for keyword research, competitor analysis, listing optimisation and market trend tracking. Helium 10 gives us the organic and competitive context that paid data alone cannot provide, ensuring every campaign decision is informed by a complete picture of how a category is performing on Amazon.
Reporting
We bring these tools together into bespoke reporting tailored to each brand partner's objectives and investment level. That includes cross-channel ad performance tracking, post-campaign analysis, brand lift studies for upper-funnel campaigns, and regular strategic reviews that connect data to decisions rather than simply presenting numbers.
Amazon Marketing Cloud (AMC)
A secure, cloud-based data clean room where advertisers can join their first-party data with Amazon Ads signals and shopping insights. We use AMC for unified attribution, advanced audience analysis and cross-channel optimisation, with access to 15 months of daily data to understand how media investment drives outcomes over the full customer journey.
Amazon Attribution
A measurement solution that tracks how traffic from external channels (including paid search, social, display and email) influences discovery and purchases on Amazon. Essential for brands running multi-channel campaigns who want a complete view of what is driving Amazon performance, not just what happens once a shopper is already on the platform.
Conversion API (CAPI)
A server-to-server integration that sends conversion events directly to Amazon Ads, bypassing ad blockers and browser restrictions. More reliable than pixel-based tracking alone, CAPI ensures accurate conversion reporting and attribution, particularly important for brands running upper-funnel campaigns where the path to purchase spans multiple sessions and devices.
Amazon Ad Tags (AAT)
Small pieces of code placed on an advertiser's website or app to track the actions taken by users who have been exposed to an Amazon Ads campaign. Used alongside CAPI for standard conversion reporting, remarketing audience creation and dynamic creative optimisation.
Helium 10
We use this best-in-class Amazon intelligence platform for keyword research, competitor analysis, listing optimisation and market trend tracking. Helium 10 gives us the organic and competitive context that paid data alone cannot provide, ensuring every campaign decision is informed by a complete picture of how a category is performing on Amazon.
Reporting
We bring these tools together into bespoke reporting tailored to each brand partner's objectives and investment level. That includes cross-channel ad performance tracking, post-campaign analysis, brand lift studies for upper-funnel campaigns, and regular strategic reviews that connect data to decisions rather than simply presenting numbers.
related work
related work
related work
Testimonials
Testimonials
“Amazon presents many complexities and in Vector, we have an experienced and trusted partner on our Amazon business; we would be very happy to recommend them!”
"Before working with the team, we were struggling with Amazon visibility and finding it difficult to grow our sales. Since partnering with them, the experience has been excellent - the team is knowledgeable, approachable and always willing to help. They’re ambitious too, constantly driving things forward. We’ve seen a significant increase in our Amazon sales, and the results speak for themselves. We would absolutely recommend them to others."
“We’ve had a great experience working with Vector Retail, a genuinely great team to work with. They’re consistently professional, proactive in problem-solving, and step up without being asked. They’ve eased pressure on our internal team, proven fully reliable, and added real value through knowledge sharing. I’d absolutely recommend Vector.”
Ben Grass
Founder and Chairman at Grass & Co Ltd
Stephanie Hyland
Equine Nutritionist
Richard Ollerenshaw
Head of Corporate, Laithwaites
“Amazon presents many complexities and in Vector, we have an experienced and trusted partner on our Amazon business; we would be very happy to recommend them!”
"Before working with the team, we were struggling with Amazon visibility and finding it difficult to grow our sales. Since partnering with them, the experience has been excellent - the team is knowledgeable, approachable and always willing to help. They’re ambitious too, constantly driving things forward. We’ve seen a significant increase in our Amazon sales, and the results speak for themselves. We would absolutely recommend them to others."
“We’ve had a great experience working with Vector Retail, a genuinely great team to work with. They’re consistently professional, proactive in problem-solving, and step up without being asked. They’ve eased pressure on our internal team, proven fully reliable, and added real value through knowledge sharing. I’d absolutely recommend Vector.”
Ben Grass
Founder and Chairman at Grass & Co Ltd
Stephanie Hyland
Equine Nutritionist
Richard Ollerenshaw
Head of Corporate, Laithwaites