Amazon Advertising
Working with Ancient+Brave to turn Amazon into a platform for growth
Amazon Advertising
Working with Ancient+Brave to turn Amazon into a platform for growth
THE BRIEF
THE BRIEF
Ancient + Brave arrived on Amazon with strong product quality and real brand ambition, but the foundations were wrong. Poor advice during the set-up phase had resulted in the wrong product selection, underperforming content and a promotional strategy that was not working. A complete overhaul was needed across logistics, content and advertising simultaneously.
As a relatively new business with limited in-house resource, Ancient + Brave needed a partner that could own the full complexity of the Amazon channel - not patch individual problems but transform the flywheel as a whole. The opportunity was to build a premium brand in a competitive health and wellness category, from the ground up.
Services
Account management Content strategy SEO Sponsored Ads Amazon DSP
Ancient + Brave arrived on Amazon with strong product quality and real brand ambition, but the foundations were wrong. Poor advice during the set-up phase had resulted in the wrong product selection, underperforming content and a promotional strategy that was not working. A complete overhaul was needed across logistics, content and advertising simultaneously.
As a relatively new business with limited in-house resource, Ancient + Brave needed a partner that could own the full complexity of the Amazon channel - not patch individual problems but transform the flywheel as a whole. The opportunity was to build a premium brand in a competitive health and wellness category, from the ground up.
Services
Account management Content strategy SEO Sponsored Ads Amazon DSP
The process
Challenge
Ancient + Brave had the brand credentials, the product quality and the commercial ambition. What it lacked was the right Amazon foundation. Initial set-up decisions had left the account with the wrong product mix, content that was not converting and a promotional approach that was failing to capture demand. With limited internal resource to manage a channel as complex as Amazon, the brand needed complete strategic and operational ownership.
Goal
To transform Ancient + Brave's Amazon presence into a flywheel that connected premium positioning, best-in-class content, organic rank and full-funnel advertising. The objective was not just to recover from a poor start but to build the category authority and commercial infrastructure for sustainable long-term growth.
Solution
Vector took end-to-end ownership of the Amazon account, starting with a strategic reset. We broadened the product portfolio and worked directly with the C-suite team to establish a premium positioning that justified higher price points and informed every subsequent content and advertising decision. All ASINs were rebuilt to 8/10 or above on Amazon's content quality benchmark, with SEO-optimised product detail pages, A+ content and category placement all aligned to the premium brand story. On advertising, we built a full-funnel strategy across all Sponsored Ad formats and introduced Amazon DSP to extend reach beyond the organic funnel. DSP allowed us to build awareness among high-intent audiences and retarget shoppers across the consideration journey, connecting media investment to measurable outcomes at every stage. The result was a coherent, compounding flywheel - where better content improved organic rank, better rank reduced cost-per-click, and better advertising drove the sales velocity that sustained both.
The process
Challenge
Ancient + Brave had the brand credentials, the product quality and the commercial ambition. What it lacked was the right Amazon foundation. Initial set-up decisions had left the account with the wrong product mix, content that was not converting and a promotional approach that was failing to capture demand. With limited internal resource to manage a channel as complex as Amazon, the brand needed complete strategic and operational ownership.
Goal
To transform Ancient + Brave's Amazon presence into a flywheel that connected premium positioning, best-in-class content, organic rank and full-funnel advertising. The objective was not just to recover from a poor start but to build the category authority and commercial infrastructure for sustainable long-term growth.
Solution
Vector took end-to-end ownership of the Amazon account, starting with a strategic reset. We broadened the product portfolio and worked directly with the C-suite team to establish a premium positioning that justified higher price points and informed every subsequent content and advertising decision. All ASINs were rebuilt to 8/10 or above on Amazon's content quality benchmark, with SEO-optimised product detail pages, A+ content and category placement all aligned to the premium brand story. On advertising, we built a full-funnel strategy across all Sponsored Ad formats and introduced Amazon DSP to extend reach beyond the organic funnel. DSP allowed us to build awareness among high-intent audiences and retarget shoppers across the consideration journey, connecting media investment to measurable outcomes at every stage. The result was a coherent, compounding flywheel - where better content improved organic rank, better rank reduced cost-per-click, and better advertising drove the sales velocity that sustained both.
the impact
the impact
Revenue growth in 24 months
Revenue growth in 24 months
ROAS on Amazon DSP
ROAS on Amazon DSP
Market share in 24 months
Market share in 24 months
Products ranked in the Top 20 best sellers (from zero)
Products ranked in the Top 20 best sellers (from zero)
Revenue growth in 24 months
Market share in 24 months
ROAS on Amazon DSP
Products ranked in the Top 20 best sellers (from zero)
RESULT SUMMARY
From a poor start with wrong foundations, Ancient + Brave became a category authority on Amazon. Four products in the top 20 best sellers, 14% market share and 400% revenue growth - all within 24 months of Vector taking ownership of the account.
RESULT SUMMARY
From a poor start with wrong foundations, Ancient + Brave became a category authority on Amazon. Four products in the top 20 best sellers, 14% market share and 400% revenue growth - all within 24 months of Vector taking ownership of the account.
other featured works
other featured works
NEWSLETTER